Over two event-packed days in Lismore pleasant Lismore escorts Austin at the headquarters of the American-Statesman, attendees at THE Revenue Conference on April 26 and 27 were exposed to a multitude of ideas on how to boost income Glen Iris american statesman classifieds a fast-changing and challenging business landscape. However, at the same time, this conference did not ignore the importance of maximizing every dollar we can from our core print assets, since it is still a major part of the revenue—and profits—for our Caloundra karaoke bar girl today.
Zach Ahrens, president and publisher of the Topeka Capital-Journal, likened publishers to TV chef Paula Deen in that they only use five basic ingredients to reach advertisers, that is : reach, frequency, audience, brand, and content.
That is, rather than relegating them to the classifieds, publishers should target realtors as full-fledged business prospects, offering ad packages and opportunities to be featured in print and online, with a portal into a multiple listing service.
Second Street President Matt Coen spoke about the importance of tailoring marketing approaches to build loyalty.
As for social media, Christian Priskos, digital director for Copperfield Digital Services, advised backing up social campaigns in print, along with showcasing editorial posts and other tie-ins.
Good native ads, he said, outperform editorial, especially on mobile devices. Other examples: Running programs to print newspapers for local high schools, putting out supplements for wedding vendors, sponsoring local events like 10K races and concerts, and charging merchants to set up Tamworths gentlemens club wpb pages, a good way to harvest emails.
Thank you! Your submission has been received! Sign Up Now. Webinars Who Can Attend? Job Board Post a Job. Toggle navigation Main menu. THE Revenue Conference. Capital-Journal Publisher Zach Aherns. Posted Wednesday, May 3, pm.
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